Friday, December 01, 2006

8 Fallacies About Online Network Marketing

Much has been said about network marketing. While a lot of people claim that it is a marvelous way of earning an income in the World Wide Web, an equal number of people condemn it for so many reasons that are borne from the fears they have with something as seemingly novel as online network marketing programs.


Which of these fears are true, and which are false? A closer study on some of the issues raised against online network marketing programs will reveal the truth behind the subject.

1. Online network marketing is a “get rich quick” scheme. It is not. You will have to invest some time and effort to achieve the highest possible success in this field. Online network marketing will not gain for you some passive income, at least not immediately. You will have to develop your network and fill it up with dedicated individuals from whose efforts you will earn lower tiered commissions.

2. Network marketing is a pyramid scheme. It is not. Network marketing is a creative kind of direct selling. Basically, a person is a customer of the network marketing program, though unlike other setups, he is given the opportunity to earn because of his purchase.

3. Network marketing is illegal. It is not. If network marketing is illegal, direct selling should likewise be considered as unlawful. Network marketing, after all, is a form of direct selling by its very nature.

4. Network marketing is just as unstable as any pyramid scheme. This is a falsity. Pyramid schemes fail because they don’t have capital to rely on. They depend on the money they could derive from the multi-tiered “investors. Network marketing is based on real products that are actually sold to consumers. There is a real economy involved, hence ensuring the strength of the legs that support this kind of system.

5. Network marketing requires recruiting. It does not. The term “recruiting” is quite misleading. You just have to pre-sell the network marketing program’s products to earn some commissions. Consequently, the people you manage to refer will become members of your down line, and if they decide to pursue the earning opportunities presented by the network marketing program itself, you could also earn from their activities.

6. Network marketing requires steep financial investments. This is partly true, though the adjective “steep” is quite relative, as well as questionable. You will have to purchase a package prepared by the network marketing program. But this is a condition precedent to the earning opportunities that you will gain access to. Consider it as your enrollment fee. The price of these packages vary, nonetheless, it’s a onetime fee which you are sure to recoup after referring three or more sales.


7. Network marketing is just a fad. Network marketing has been practiced by many enterprises since the 60’s. With the advent of the internet, an online variety is but the logical evolution of this strategy. Surely, something that has become a popular sales technique for such a long time cannot be considered as a mere fad.

8. Network marketing programs are scams. Though some fraudulent companies use network marketing programs to hide their devious schemes, most network marketing programs are legit. The responsibility to determine credible network marketing programs from dishonest ones would lie on the shoulders of the enrollee. Due diligence is required before committing to any undertaking, after all.

Network marketing programs offer great opportunities for amazing income which you could savor and enjoy. Hesitations, of course, are always healthy in endeavors like this. But try to investigate on your fears and you’ll discover that online network marketing programs are safe investments that hold so much promise.


Michelle L. Green
www.networkmarketingsuccess.ws